UNE ISO 20252
What is it?
The UNE ISO 20252 standard was developed jointly with the Spanish Association of Market Research and Public Opinion Companies (Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública, ANEIMO) with the objective of establishing items that guarantee the quality of the services provided by market research and opinion survey companies, as well as organisations specialized in data collection. For this purpose, all the processes that require the activity of these companies have to be evaluated according to approved and recognized criteria, such as this international quality standard.
Legal framework
- UNE ISO 20252 Market, Opinion, and Social Research.
Who is it for?
The standard is certifiable by all those companies that provide data collection, market research, and public opinion services, regardless of their size and sector of action.
